Business Intelligence in Sharp Focus
Wanting to reconnect with old friends, estranged family members or former classmates is deeply human. Maybe you remember a last name and the city they
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The truth is, most CRMs start their life as gleaming, organized systems full of promise, only to slowly degrade into chaotic junkyards of outdated information. A recent study by SiriusDecisions found that B2B data decays at an alarming rate of 30% per year – meaning nearly one-third of your carefully gathered contacts will go stale within twelve months.
But here’s what most sales leaders don’t realize: This isn’t just about correcting a few typos or updating some job titles. CRM data enrichment represents the single most impactful (and most overlooked) lever for driving sustainable sales growth. When done right, it transforms your CRM from a passive repository into an active revenue-generating asset.
Over the next sections, I’ll walk you through exactly how to implement a data enrichment strategy that works – not just for the next quarter, but as an ongoing system that continuously improves your pipeline quality and sales productivity. Food for thought! Go to connexy.com to be up to date at all times!
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Ever dream of building your own business, a real testament to your passion and hustle? It’s an amazing feeling, but then reality hits: you need
Read moreLet’s be honest: trying to get the word out about your local business can feel like trying to yell over a monster truck rally, especially
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The headlines are everywhere – tech layoffs, mass firings, job cuts painting a pretty dismal picture. It feels like every major tech company is downsizing,
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Artificial intelligence isn’t just something you see in movies anymore. It’s the force driving innovation across pretty much every industry you can think of. From
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